Nike Air Max 90: The NFL Rivalry Pack Unveiled
In an exciting collaboration, Nike and the NFL have brought sports fans something special this year. The bold “Rivalries” uniforms have set the stage, and now, limited edition sneakers are ready to hit the market. The Nike Air Max 90, a perennial favorite, is making a comeback, specially designed to complement the respective color schemes of eight prominent NFL teams.
The Teams Behind the Collection
The NFL Rivalry Pack encompasses eight teams, divided into two major divisions. From the AFC East, we have:
- Buffalo Bills
- Miami Dolphins
- New York Jets
- New England Patriots
Meanwhile, the NFC West is represented by:
- San Francisco 49ers
- Arizona Cardinals
- Los Angeles Rams
- Seattle Seahawks
Each colorway honors these teams, allowing fans to support their squads in style.
Shopping Information
The Nike Air Max 90 “NFL Rivalry Pack” is set to officially launch on November 10 at Nike.com. However, for eager fans, certain select retailers have already released them. The stylish kicks will retail for $145 in adult sizes, available at places like Dick’s Sporting Goods. It’s advisable to act quickly, as limited-edition styles tend to sell out swiftly, especially with the holiday shopping season approaching.

The Nike Air Max 90 “NFL Rivalry Pack” sneaker collection. | Nike
Design Details
Each shoe in the pack carries the iconic essence of the Nike Air Max 90, staying true to its legacy while celebrating team spirit. The design boasts:
- Waffle sole: Harking back to its running heritage
- Stitched overlays and textured accents: Capturing a nostalgic ’90s aesthetic for long-time fans
- Visible cushioning: Ensuring comfort whether you’re cheering from the stands or sporting them in your daily life
Adding flair, these shoes proudly display “Nike Air” branding on the heel, while licking a playful nod to the respective teams with unique details on the tongues and insoles.
Future Releases and Exciting Possibilities
Post this season, the rivalry-themed uniforms and shoes will form part of the teams’ uniform rotation for the next three years. Upcoming collections planned for 2026 will include:
- AFC South and NFC North
- NFC East and AFC West in 2027
- AFC North and AFC South in 2028
This ensures that fans will have new designs to look forward to, driven by the spirit of competition and camaraderie.
With nine weeks remaining in the current NFL season, anticipation builds. Fans can expect Nike to reveal more exciting footwear options before the holiday rush kicks in.

Details on the Nike Air Max 90 “NFL Rivalry Pack” sneakers. | Nike
More for Fans Beyond the Rivalry Pack
For fans of teams not included in this edition, Nike is also offering the Pegasus 41 and various slides in a wide array of team colorways, ensuring everyone can represent their favorite team in style, regardless of their presence in this specific pack.
In summary, the Nike Air Max 90 “NFL Rivalry Pack” is not just a sneaker collection; it’s a celebration of football culture, team pride, and a nod to nostalgia wrapped in modern design. Don’t forget to stay tuned to Sports Illustrated’s Kicks On SI for the latest footwear news and updates from the NFL and beyond!
