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Doors 2 Floors Teams Up with Award-Winning Fashion Designer Keri Andriana, CEO of Luxury Vegan Handbag Brand Amschela

Doors 2 Floors and Amschela: A Groundbreaking Collaboration

In an exciting development for the fashion and home design industries, Doors 2 Floors has announced a collaboration with Keri Andriana, the esteemed CEO of luxury handbag brand Amschela. Known for her innovative designs and commitment to sustainability, Andriana has made a significant mark in the world of fashion, solidifying Amschela’s reputation across the UK, Europe, and Australia.

Amschela: A Brand with Vision

Amschela is not just another luxury handbag label; it represents a shift toward socially responsible fashion. The brand specializes in crafting timeless designer handbags made from vegan materials—an indication of both quality and ethical craftsmanship. Featured in renowned fashion publications like British Vogue, Elle, and Vanity Fair, Andriana’s designs have garnered attention not only for their aesthetic appeal but also for their alignment with sustainability practices. The brand has even expanded its reach to a boutique in Beverly Hills through stockist partnerships with Urbinique, showcasing its international allure and appeal.

The Excitement at Doors 2 Floors

Ismaeel Basar, Managing Director of Doors 2 Floors, expressed excitement about the upcoming collaboration. He remarked on the honor of working with a designer of Keri Andriana’s caliber. This partnership signals a fusion of fashion and home decor, promising innovative products that embody shared values of style, sustainability, and social responsibility. Basar noted, “Amschela shares our vision for fashionable products and sustainability. We can’t wait to make an official announcement across our official channels, in due course.”

Insights from Keri Andriana

Keri Andriana is equally enthusiastic about this collaboration. She has hinted at a major announcement related to the partnership scheduled for January 2026. Andriana’s words carry a sense of intrigue, suggesting that the collaboration will not only be groundbreaking but might also surprise many. “Doors 2 Floors is a respected brand. We look forward to working with Ismaeel and his creative and talented team, who not only share our vision and values, they also have a vibrant and fashion-conscious customer base,” she stated.

A Shared Commitment to Sustainability

The collaboration between Doors 2 Floors and Amschela goes beyond fashion and design; it’s rooted in a profound commitment to sustainability. Consumers today are increasingly aware of their purchasing choices, making it essential for brands to align themselves with ethical practices. Both companies emphasize the importance of crafting products that are not only stylish but also environmentally responsible. This alignment could set a new standard for future collaborations in the industry.

Anticipation of Future Releases

As the January 2026 announcement approaches, expectations are high. Both brands have cultivated dedicated followings, and the forthcoming partnership is likely to blend their expertise into unique offerings that resonate with their respective audiences. The confluence of Amschela’s fashion-forward designs and Doors 2 Floors’ innovative ideas promises to create a buzz in various markets, particularly among consumers who prioritize both aesthetics and values.


In this collaboration, Doors 2 Floors and Amschela barely scratch the surface of what could be a transformative movement in the realms of both home and fashion design. The forthcoming details in January 2026 are set to captivate fans and fashion enthusiasts alike, making it a development worth following closely.

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